We’re thrilled to share that Chestnut Brae has been featured in the first edition of frkd. magazine—an online publication that shines a spotlight on the people, places, and stories behind Australian food.
The article, titled “How Marketing Nostalgia Works for Chestnut Brae,” explores how we use the power of memory, storytelling, and seasonality to connect people with chestnuts and the rich food traditions they evoke. From the warm scent of roasted chestnuts to the stories embedded in our regenerative farming practices, it’s all about creating something meaningful—rooted in nature and shared with community.
We’re especially proud to be part of frkd. magazine because their mission mirrors our own: to celebrate local sourcing, artisanal craftsmanship, and sustainable food systems. They believe, as we do, that food is more than just what’s on the plate—it’s about culture, care, and connection.
Being featured in a magazine that values authenticity, diversity, and ethical food production is an honour. We’re grateful to the frkd. team for helping to tell our story and for championing producers across Australia.
👉 Read the full article here: https://www.frkd.com.au/stories/how-marketing-nostalgia-works-for-chestnut-brae
And while you’re there, explore the rest of frkd.—a publication that truly celebrates food with heart.
Chestnut Brae acknowledges the Wardandi and Bibbulmun people, the traditional custodians of the country we live on, and recognises their continuing connection to land, waters and community. We pay our respects to them and their cultures; and to elders both past and present.
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